NayVella Commerce
From product context to business insight.
An ingredient- and variant-rich catalogue, orders and stock, promotions and reviews, settlements, analytics and team permissions.
Explore the merchant workspaceA Saudi beauty & care platform · In development
Beauty, understood.
Choices, connected.
Skin intelligence, virtual try-on, personalised discovery and professional care — NayVella brings them together in one beauty journey, across the web and app.
For brands, clinics and beauty professionalsA connected platform for products, expertise and ongoing care.
Illustrative concept
Skin intelligenceInsights connected to your next step
Beauty profileYour needs. Your preferences. Your context.
Original AI-generated model · no live analysis
Virtual try-onCompare a shade. Explore a full look.
Professional careFrom questions to a consultation pathway
THE INTELLIGENCE THAT CONNECTS YOUR JOURNEY
From understanding your skin
to choosing your next step.
One experience · Web & app
Each capability is part of a wider experience: a profile informs discovery, a look becomes a saved choice, and a routine stays connected to professional care.
01 / 05 · Skin intelligence
A clearer picture of your skin.
Explore cosmetic skin indicators, a face map and report history — a starting point that can connect to recommendations, routines and a professional opinion.
- Multi-indicator reports and facial regions
- Report history alongside your beauty profile
- A path into relevant care and expert support
Capability previewIllustrative concept
FACIAL REGION MAP
Cosmetic skin indicators
Hydration
Texture
Tone evenness
Pore appearance
Redness
Fine lines
ForeheadExplore the selected region alongside a whole-face summary.
Illustrative interface · no live analysis
02 / 05 · Virtual try-on
A shade is only the beginning.
Explore lip colour, foundation, blush, eyeshadow and a complete look, with adjustable colour and intensity and a before/after view.
- Five try-on modes in one experience
- Shade, finish and intensity controls
- Saved looks connected to product discovery
Capability previewIllustrative concept
BeforeAfter
Original AI-generated model. These controls illustrate the planned experience; they do not use your camera.
03 / 05 · Smart recommendations
Choices with a reason behind them.
Bring skin interests, preferences and discovery filters into a broader beauty marketplace, with context to help explain a suggestion.
- Skin interests, preferences and ingredient choices
- Skincare, makeup, haircare and a wider care world
- Compare options and keep your favourites close
Capability previewIllustrative concept
Explore a broader beauty world
Your preferences provide the context
Skincare
- Cleansers & moisturisers
- Targeted care & sun care
- Care steps shaped around your interests
Skincare
- Cleansers & moisturisers
- Targeted care & sun care
- Care steps shaped around your interests
Makeup
- Complexion, lips & eyes
- Shades and finishes to explore
- Virtual looks and saved choices
Haircare
- Scalp & hair care
- Daily and weekly rituals
- Care beyond facial skincare
Fragrance
- Fragrance families
- Personal scent preferences
- A dedicated discovery pathway
Bath & body
- Body care & bathing
- Texture and fragrance preferences
- A wider personal-care routine
Tools & accessories
- Beauty tools
- Makeup accessories
- Tools that complement your routine
Sets & kits
- Care essentials
- Complementary selections
- Sets to explore and compare
04 / 05 · Everyday care
Care that fits into your day.
Organise morning, evening and weekly steps. Keep selected products, reminders and completion together, and adjust the routine as your needs evolve.
- Morning, evening and weekly organisation
- Replace a step and follow completion
- Your care context carried into the next consultation
Capability previewIllustrative concept
A routine, connected to your profile
0 / 3illustrative steps completed
Your needs. Your preferences. Your context.
05 / 05 · Doctors & beauty experts
Professional insight, in context.
Explore licensed doctors, beauty professionals and the consultation pathway: professional information, communication mode, scheduling and follow-up context.
- Professional scope, credentials and availability
- Video, audio and chat-based pathways
- Your care questions and follow-up in the same journey
Capability previewIllustrative concept
Your care context, ready for a conversation
An illustrative view of a video consultation pathway. No call is placed.
- 01Explore professional information
- 02Choose a suitable consultation pathway
- 03Carry your questions and care context forward
Real identities, credentials, fees and availability belong to the live service.
Designed for Every Role
For Customers
Discover beauty and personal care products, build your routines, try products virtually, and book consultations suited to your needs.
Explore the Customer ExperienceFor Merchants and Brands
Ingredient-rich catalogues and variants, orders, inventory, promotions, settlements, analytics and team permissions in a specialist workspace.
Explore Merchant OpportunitiesFor Clinics and Doctors
A workspace connecting appointments and skin reports to consultations, routines, recommendations and follow-up, subject to licence and credential checks.
Explore the Clinics and Doctors PathFor Beauty Experts
Showcase your expertise and services, manage bookings, and connect with customers seeking specialized beauty experiences.
Explore the Beauty Experts PathONE ECOSYSTEM. SPECIALIST WORKSPACES.
Commerce and expertise behind every beauty journey.
NayVella connects the customer journey to merchant operations and professional care through tools built for each role.
NayVella Care
From client context to ongoing care.
Appointments and availability, skin reports and consultations, routines, recommendations and professional instructions, earnings and support.
Explore the clinic & doctor workspaceIllustrations of capabilities in development. Partner and service activation is subject to eligibility and verification.
Trust and Privacy at the Heart of the Experience
NayVella is built around clear responsibilities, data protection, and defined registration and approval requirements for each partner category. Smart tools are used to support understanding and informed choices, without replacing the assessment or advice of a licensed professional when required.
Data and consent are managed in accordance with published policies and applicable requirements, with clear information about how personal data is used and the choices available to users.
Learn About Trust and PrivacyFrequently Asked Questions
What is NayVella?
NayVella is a specialized beauty and personal care platform bringing together products, fragrances, clinics, doctors, and beauty professionals. The customer experience is supported by tools such as AI-assisted skin analysis, virtual try-on, and beauty routine planning.
Is NayVella available now?
NayVella continues its development, integration, and operational testing in preparation for launch. The launch date and service availability will be announced through NayVella’s official channels once the required readiness criteria are met.
Who can join NayVella?
NayVella serves customers, merchants, brands, clinics, doctors, beauty experts, and makeup artists, with a dedicated experience and specific registration and approval requirements for each category.
Is NayVella only for customers?
No. NayVella is a multi-role platform with dedicated journeys for customers, merchants, clinics, doctors, beauty experts, and makeup artists.
How can partners register their interest?
Each partner category can register its interest through its dedicated page. Applications are reviewed against the relevant registration and approval requirements before account activation.
Can clinics and doctors join?
Yes. Eligible and licensed clinics and doctors may apply to join, subject to verification of facility information and professional licensing before activation.
Does the skin analysis provide a medical diagnosis?
No. NayVella’s skin analysis and smart tools are designed to provide non-diagnostic information and recommendations that support understanding and decision-making. They do not replace medical advice or the judgment of a licensed professional.
Who owns NayVella?
NayVella is a platform and trademark owned and operated by Meridian Glow Company.
About NayVella
Beauty Intelligence, Expertise and Care, Connected
NayVella is a specialized platform bringing together beauty, fragrance, and personal care products with services from clinics, doctors, beauty experts, and makeup artists. The experience is designed to help customers discover, compare, build routines, purchase products, and book services with greater clarity.
Is NayVella a conventional online store?
No. NayVella is a multi-sided marketplace that brings independent merchants, clinics, doctors, and beauty professionals together on one platform. Each partner remains responsible for the products or services they provide in accordance with their role and obligations.
How do smart tools support the NayVella experience?
Smart tools help customers understand skin needs, explore products, organize beauty routines, and support their choices. They are designed as supporting tools and do not replace professional or medical assessment when needed.
Who is behind NayVella?
NayVella is owned and operated by Meridian Glow Company, which is responsible for developing and managing the platform.
When can I join?
NayVella is preparing to launch in Saudi Arabia. You can register your interest now to receive launch updates and information about the next steps.